Social media can be one of the biggest challenges that a small business owner faces. Between Facebook, Twitter, Instagram, and the random platforms that sometimes disappear as fast as they appear, there’s plenty of platforms to be active on. Finding and creating content, posting and scheduling it – social media can be a full-time job by itself.
As a small business owner, you can’t afford to spend all day working on social media. You have to focus on other, much more important things. But you can’t afford to let social media lapse, either. So what do you do?
You turn your social media over to your virtual assistant! As a virtual assistant, there is a lot that I can do to help you stay active on social media without spending a ton of your time on it. Let’s talk about just a few things I can do for you.
I can keep it fresh and interesting
A good social media account has the ideal mix of fun and informative visuals and posts with the right combo of shop talk. I can help you create an account that creates community among your followers without sounding too much like you’re selling – and yet still be able to include some sales that get attention.
I can keep it interactive
Social media isn’t TV – it’s not you sharing your stuff with no expectation of response. Your followers are going to interact by sharing your posts, commenting, liking, and asking questions. If you simply post and do nothing else, eventually those followers will stop following. I will interact with your followers. I’ll thank them for following, for sharing, for commenting. I’ll answer their questions (or let you know when there are questions that need your personal response), and otherwise keep things vibrant and alive so that your social media is a fun place for them to come and engage.
I can link it all together
You should have social media icons on your website that link to your accounts. But you should also have links between social media accounts, and you should have your blog set up so that when you publish a post, it automatically posts to your social media. I’ll make sure this is all done so that your followers can find you anywhere. More than that, I can also help you determine whether a specific social media platform may not be the best use of time for your business.
I can provide support
Customer service through social media is becoming the norm these days. People don’t always send an email or pick up the phone to call an 800 number anymore. Instead, they’ll go to social media to send you a message, post on your wall, or send a Tweet to their own followers to complain or celebrate you. An active presence on social media ensures that you see these messages and posts and can address them in a timely manner. That’s where I come in. By working together, I’ll learn about your business so that I can answer most customer service messages and posts. This frees up your time while still providing outstanding customer service to your customers. And if I can’t handle something myself? That’s when I loop you in so you can address it personally.
Social media is critical, but it doesn’t mean YOU have to be the one to handle it
Social media is a critical aspect of growing your business. Without an online presence, you’ll miss out on tons of business. But just because it’s critical doesn’t mean you have to be the one to handle it. In fact, social media is one of the parts of your business that is most easily outsourced. With some guidance from you, a virtual assistant can easily take over and keep your social media thriving.
We can also do things such as adding new connections and followers, writing and posting your content, and more.
If you’re ready to outsource your social media, reach out today for a free consultation to discuss what I can to help you.